PRIVATE PLACEMENT

Private Placement

Raising capital is key to building a thriving business and fuelling growth. For company founders, fundraising often begins with seed money from friends and family, but as a business succeeds, they often look elsewhere for extra cash.

A significant milestone in some companies development may be an initial public offering, or IPO, when a company obtains a listing on a public exchange to allow the general public to buy and sell shares.

But there is an alternative to the IPO: the private placement.

What Is It?

A private placement is an offering of unregistered securities to a limited pool of investors. In a private placement, a company sells shares of stock in the company or other interest in the company, such as warrants or bonds, in exchange for cash.

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